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At the PRODEXPO 2020 international exhibition, in Moscow from 10–14 February 2020, Essen Production AG JSC submitted 4 products: CRASHBASH snacks, СHO KO-TE candies with strawberry pieces, “35” chocolate flavor candies, and “DaYozh!” wafer candies with caramel and peanuts for the “Best Product” tasting competition. All the product samples were highly commended by the judges, and the company was awarded both gold and silver medals.

The company received the international competition’s diploma for “Best Product-2020” together with a gold medal for its Crash Bash chocolate brownie flavor, shaped snacks, while its “35”, “DaYozh!” and СHO KO-TE candies were awarded a silver medal and a diploma.

At the 27th PRODEXPO 2020 International Food Exhibition, the Tatarstan company presented several new confectionery products: for children, Cho Ko-Te branded glazed candies, with their distinctive funny kitten shapes and cream and milk filling, and its range of high milk content, cocoa/natural additive products: ‘fruit slices’, popping sugar and “Crispy” as well as candies in a new stick shape with bubble gum and popping sugar flavor. These are top quality products, ideal for children, that moms can trust. Another new product on show was an enlarged version of the “DaYozh!” wafer candy, consisting of crispy wafers with delicate peanut flavored filling, covered with soft caramel, “Crispy” and grated peanuts.

For adults, Essen Production has introduced the “Beseda” extruded crispy sticks with dessert flavors. Another new product is an original crispy CrashBash snack in the shape of a small nut and with a delicate peanut and caramel or chocolate brownie filling. This crunchy treat is ideal for snack breaks in the company of friends, on the way to school / university or when out and about getting some fresh air. It is a nutritious, tasty and crispy snack that goes perfectly with any drink.

This snack, which was awarded the gold medal, contains 5 cereals, with rice, wheat, oats, rye and corn being the main sources of fibre, useful for helping to cleanse the body of toxins. Thanks to extrusion manufacturing technology CrashBash is made without roasting in oil so it contains lots of vitamins and minerals, but no carcinogens, yeast, GMOs, artificial coloring agents or flavorings.

A novel and unusual product was also presented at the exhibition — “Maheev” TM phyto marmalade. This is a new type of thick jam with added healthy, natural herbs giving it a spicy flavor. Phyto marmalade has a consistency somewhere between that of marmalade and jam.

The company’s new sauce products on show were: mayonnaises with spinach, basil, ‘herbs de Provence’ and sour cream with green onion flavor. A range of new ketchups were presented as well: aromatic herbs with cilantro, pepper mix, grill, spicy and mustard flavors. Our “Teriyaki” and “Barbeque” sauces and Dijon mustard were also highlighted.

Prodexpo is the largest exhibition of food and beverages in Russia and Eastern Europe. On show are food products from all over the world: both basic products and everyday drinks, as well as refined delicacies, plus organic, sports and health foods, together with halal, kosher and exotic products.

Every year, the exhibition brings together federal and local retailers, the strategic customers of the Russian and EU food industry — about 67,000 retailers and HoReCa purchasers from 112 countries and all the federal districts of Russia. This year, the exhibition was attended by 2,640 participating companies from 70 countries around the world, including 1,845 from Russia.

Company Profile

Essen Production AG JSC is one of the largest food manufacturers in Russia. The company’s annual turnover in 2019 amounted to RUB 23.26 billion. “Maheev” TM is the No. 1 brand for mayonnaise, ketchups, jam, marinades and mustards made in Russia.

Every year, the company produces more than 246.4 thousand tons of finished products: 146 thousand tons of mayonnaise, 43.5 thousand tons of tomato products, 6.5 thousand tons of condiments, 12 thousand tons of fruit pastes and jams, together with 38.4 thousand tons of confectionery products.

The company’s product range includes a total of 247 types of sauces, confectionery products and jams. Currently, the “Maheev” range is sold throughout Russia, as well as in 32 countries across the former Soviet Union and beyond. Exports amount to more than 15% of the total volume of sales. The company’s products are sold through the largest federal and regional retailers, such as X5 Retail, Magnit, Lenta and МETRO. The trade networks account for over 40% of the total sales volume.

The company produces its confectionery items at one of the highest-volume manufacturing sites in Russia. Every year, this outputs more than 38.4 thousand tons of products: bars, rolls and candies with jelly, fondant, truffle or combined fillings, as well as hollow wafer-based candies.


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